Target Audience (Audience Profile)

Create a character which illustrates your target audience.


In order to achieve the above you must conduct research which will help you establish who your target audience would be.


You must conduct one primary research and one secondary and answer the following questions.

Primary Research: Questionnaires, Vox Pop, Survey, Interviews etc: 
Secondary: Internet, Books, Magazines etc:




What is their age group?
What is the gender ratio?
What are their hobbies/interests?
Which area do they live?
What is their occupation?
What is their social status?
What is their economic status?


and any other questions you can come up with!


Then create a drawing of a character which would be your potential target audience and annotate your findings around this character!

Please blog all research and findings including your character profile!